Amazing advertising concept
2006/05/29 filed under /webSometimes, advertising companies surprise me by something that makes them different from the rest. Usually, this means that they come up with something very funny, yet this time, it's the technology behind it that I find intriguing.
Opel's latest commercial (or so I believe) asks you for your name and mobile phone number (they claim not to store this information, yet I used an old phone number that I barely check anyways ;-).
Then you will be shown a not so funny video. Half way though, your name is used in the images and you see a guy call. At that moment, your phone starts ringing too, and "you're part of the video". This guy talks to you about a car (well, car ... an Opel ;-).
I've tested it with someone else and it even seems to notice when you actually pick up the phone (looping before that).
This technology might not be rocket science, or extremely new, yet I do find it interesting to see it all combined. And now I'm even blogging it, so yeah, the ad is successful. Too bad I really dislike Opel... ;-)


